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Here at Freshome, we particularly love looking deeper into the design of residential architecture and interiors but just occasionally we also get curious about other areas of design, such as hospitality design. What makes a great restaurant or bar? How do you ensure that the customers will have a great experience and want to return and how can the design of the space help to achieve certain business goals? These were the questions that we wanted answers to so we decided to ask some experts.

Blacksheep was set up in 2002 by Tim Mutton and Jo Sampson because of their shared passion for design. The award-winning agency excels in creating spaces that really perform, from hotels, bars and restaurants, to retail environments, work places and residential spaces. We caught up with Creative Director Jo to find out more about Blacksheep’s work in restaurant and bar design and what exactly it takes to design a space that really works.

Can you give us a brief introduction to Blacksheep?


Co-founded in 2002 by Managing Director, Tim Mutton and myself, Blacksheep is a leading design agency specialising in the creation of exceptional branded food and beverage experiences, designing award-winning restaurants, bars, hotels and spaces. Based in London, the studio boasts specialist teams who understand the importance of an all-encompassing, holistic hospitality design service including local market analysis, brand positioning, innovative concept creation/implementation and integrated graphics and branding.


Blacksheep has established a global reputation for creating outstanding hospitality environments. As well as redefining London’s nightlife scene over the past decade with award-winning projects The Cuckoo Club and Whisky Mist, Blacksheep’s international hotel clients include Fairmont Hotel Group, Hilton Hotels & Resorts, Accor Hotels and Marriot Hotels & Resorts.
Blacksheep has created worldwide retail concepts for the Waterford, Wedgwood and the Royal Doulton Group and implements international shopping environments for luxury goods company, Hermès. The agency enjoys a continuing partnership with renowned British chef Jamie Oliver, successfully rolling out the design of his Jamie’s Italian chain and, most recently, his Union Jacks restaurant concept.